user personas | Notion

user personas.

Buyer Persona: Rajesh Patel - Head of Marketing/VP

Category	Details
Name	Rajesh Patel (a)
Job Title	Head of Marketing / Vice President of Marketing
Age	35 - 45
Location	Major metros (e.g., Mumbai, Bengaluru, Delhi, Gurugram)
Industry	Retail, FMCG, Home Décor, Fashion, Food & Beverage
Experience	10+ years in marketing, brand management, digital strategy
Education	MBA from institutions like ISB, IIM, or IIT
Languages	English, Hindi, regional languages like Marathi, Kannada, Telugu
Professional Role	- Digital Marketing, Brand Strategy, Content Creation

Multi-channel Campaign Management, P&L Responsibility | | Goals | - Grow brand presence across digital and physical channels
Drive business growth and customer acquisition through innovative campaigns
Boost customer retention and lifetime value | | Challenges / Pain Points | - Standing out in a crowded digital market (content saturation)
Justifying marketing ROI and conversion rates
Balancing team leadership and execution of complex campaigns
Reducing customer churn while increasing engagement | | Motivations | - Leading impactful, high-growth marketing initiatives
Achieving professional recognition for successful, ROI-driven campaigns
Creating strong brand-consumer relationships through personalized campaigns | | LinkedIn Behavior | - Actively shares industry news, leadership content, and marketing trends (a)
Engages in discussions with peers about new digital marketing tools and strategies (a)
Follows influencers, companies, and marketing experts for latest trends and best practices (a) | | Sources of Information | - Industry reports, white papers, and digital marketing articles (a)
Attends webinars, listens to marketing podcasts, and reads case studies (a)
Blogs from marketing experts and thought leaders (a) | | Preferred Marketing Channels | - LinkedIn (primary professional platform for networking and knowledge-sharing)
Email newsletters for industry insights and trends
Webinars and online events to stay updated with the latest tools and marketing tactics | | Tech Stack / Tools | - Uses CRM platforms, Google Analytics, and marketing automation software (e.g., Netcore, MoEngage) | | Decision Drivers | - Looking for agencies that provide ROI-driven content marketing and performance ad solutions
Agencies that offer personalized campaigns, measurable results, and client success stories |

Buyer's Journey for Rajesh Patel

Stage	Actions / Thoughts	Content/Marketing Opportunities
Awareness	Rajesh notices the need for better performance in his marketing efforts, looking for solutions to drive brand growth and customer engagement.	- Educational blog posts, case studies on improving engagement through creative content and performance ads.<br> - Social media tips or infographics on high-ROI campaigns.
Consideration	Rajesh starts evaluating potential agencies that specialize in both content marketing and performance ads to meet his goals.	- In-depth guides on data-driven content strategies.
-Webinars or videos on how creative performance marketing can enhance customer engagement and brand reach.
Decision	Rajesh compares shortlisted agencies. He focuses on those with strong ROI results, client testimonials, and expertise in his industry (e.g., retail, FMCG).	- Personalized proposals that demonstrate clear ROI metrics, testimonials from similar industry clients, and examples of measurable campaign success.

Detailed case studies showcasing improvements in brand visibility and customer acquisition. |

Buyer Persona 2: Arushi Kukreja - Marketing Manager

Category	Details
Name	Arushi Kukreja (a)
Job Title	Marketing Manager / Digital Marketing Manager
Age	28 - 35 (a)
Location	Major metros (e.g., Mumbai, Delhi, Bengaluru) (a)
Industry	Food & Beverage, FMCG, Hospitality, Retail
Experience	5+ years in digital marketing, social media, and brand management
Education	MBA or certifications in digital marketing (Google Analytics, Meta Ads, Inbound Marketing Certified)
Languages	English, Hindi, and regional languages like Marathi (a)
Professional Role	- Digital Marketing: Managing ad campaigns on Google, Facebook, Instagram

Lead Generation and Customer Acquisition: Driving leads through targeted strategies
Brand Visibility and Engagement: Enhancing brand presence across digital platforms
Content Creation: Overseeing content that resonates with the audience
Campaign Optimization: Using data-driven insights to improve marketing campaigns
Cross-Department Collaboration: Ensuring alignment with sales and product teams for consistent strategies | | Goals | - Enhance brand visibility and engagement
Drive lead generation and customer acquisition
Optimize marketing spend for better ROI
Improve customer retention through personalized marketing efforts | | Challenges / Pain Points | - Keeping up with social media algorithm changes (a)
Difficulty in tracking ROI from campaigns
Managing multiple platforms and content without automation tools | | Motivations | - Passion for creative content that builds brand-community relationships (a)
Desire to improve campaign performance and get professional recognition (a) | | LinkedIn Behavior | - Shares success stories, marketing trends, and case studies (a)
Engages in discussions about new digital tools and performance tracking (a)
Follows influencers and industry leaders for insights (a) | | Sources of Information | - Follows industry blogs (HubSpot, Neil Patel) and newsletters (a)
Attends webinars on digital marketing trends (a)
Reads case studies on high-performing campaigns | | Preferred Marketing Channels | - LinkedIn for networking and industry updates
Facebook and Instagram for campaigns and engagement
Webinars for skill development | | Tech Stack / Tools | - Google Analytics, Meta Ads, HubSpot, CRM platforms for tracking and lead management | | Decision Drivers | - Seeks agencies offering innovative, personalized digital marketing strategies with campaign automation and clear ROI tracking |

Buyer's Journey for Arushi Kukreja

Stage	Actions / Thoughts	Content/Marketing Opportunities
Awareness	Arushi identifies the need to enhance her brand’s digital presence through optimized social media campaigns and higher engagement rates.	- Blog posts or infographics on optimizing digital ad campaigns for better ROI.

Case studies highlighting creative social media strategies that improved brand visibility. | | Consideration | Arushi looks for digital marketing agencies specializing in content marketing and performance ads to help drive engagement and conversions. | - Detailed guides on effective content creation and ad performance tracking.
Webinars on best practices for running high-performing ad campaigns across social media. | | Decision | Arushi evaluates agencies based on their ability to deliver personalized campaigns, track real-time performance, and provide clear ROI. | - Personalized proposals showcasing data-driven campaigns with clear ROI metrics.
Testimonials from other food & beverage brands or FMCG companies that have seen tangible results. |

Buyer Persona 3: Ragini Verma - Social Media Manager

Category	Details
Name	Ragini Verma (a)
Job Title	Social Media Manager / Head of Content
Age	28 - 35 (a)
Location	Major metros (e.g., Mumbai, Delhi, Bengaluru) (a)
Industry	Food & Beverage, FMCG, Hospitality, Retail
Experience	5+ years in social media marketing, influencer marketing, and brand management
Education	MBA, Masters in Communication, or certifications in Digital Marketing (Google Analytics, Social Media Marketing)
Languages	English, Hindi, regional languages like Marathi (a)
Professional Role	- Social Media Strategy: Creating and managing multi-channel social media campaigns

Content Creation: Overseeing development of engaging content
Influencer Marketing: Collaborating with influencers to boost brand presence
Brand Management: Maintaining consistent brand image across social media platforms | | Goals | - Build and maintain a strong social media presence
Increase audience engagement and brand awareness
Drive customer acquisition through social media campaigns | | Challenges / Pain Points | - Adapting to frequently changing social media algorithms (a)
Tracking and proving ROI from social media campaigns
Balancing multiple platforms and content strategies efficiently (a) | | Motivations | - Passionate about creating impactful content that resonates with audiences (a)
Seeks recognition for running successful and high-performing campaigns (a) | | LinkedIn Behavior | - Shares industry trends, case studies, and social media strategies (a)
Actively engages in discussions on social media best practices (a)
Follows digital marketing experts for insights on social media trends and algorithm changes (a) | | Sources of Information | - Follows industry blogs and newsletters like Hootsuite, Social Media Examiner (a)
Attends webinars and online courses on social media marketing (a)
Reads case studies on successful campaigns in food & beverage and FMCG industries | | Preferred Marketing Channels | - Instagram, Facebook, LinkedIn for brand engagement
YouTube for video content and influencer collaborations
Webinars and workshops for learning and staying updated | | Tech Stack / Tools | - Social media management tools like Hootsuite, Sprout Social, and analytics tools such as Google Analytics for performance tracking | | Decision Drivers | - Looking for agencies offering data-driven social media strategies with proven campaign results and creative content solutions |

Simplified Buyer's Journey for Ragini Verma

Stage	Actions / Thoughts	Content/Marketing Opportunities
Awareness	Ragini realizes the need to optimize social media campaigns to boost engagement and reach new audiences.	- Case studies showcasing social media campaigns with high engagement.

Blog posts or guides on using influencers to amplify brand presence. | | Consideration | Ragini looks for social media agencies that specialize in content creation and campaign performance optimization. | - Detailed guides on running data-backed campaigns for social media success.
Webinars on industry best practices for boosting audience engagement and retention through social media. | | Decision | Ragini compares agencies based on their ability to deliver personalized social media strategies and measure ROI. | - Personalized proposals showcasing previous successful campaigns with clear performance metrics.
Client testimonials from similar brands (F&B, FMCG) to demonstrate agency capability. |