content strategy

Buyer Personas:

  1. Rajesh Patel: VP of Marketing, focused on ROI, innovation, and brand growth. Needs insights on how to improve marketing strategies and justify ROI to stakeholders.
  2. Arushi Kukreja: Marketing Manager, balancing creative content with lead generation. Seeks to optimize marketing campaigns and enhance brand engagement.
  3. Ragini Verma: Social Media Manager, focused on increasing social media engagement and building a strong online presence. Interested in creative content and data-driven social media strategies.

for vishal’s linkedin.

Content Title Buyer Persona Content Format Topic Notes
Breaking Down 30 Targeted Companies’ Content Rajesh Patel, Arushi Kukreja LinkedIn Carousel, Video Content audit of social media strategies Analyze why content is working or isn't working, suggest new narratives, show examples of how Odd Enough would approach it.
content marketing 101. (Content Marketing for Beginners) Ragini Verma, Arushi Kukreja Explainer carousels Simplifying content marketing for beginners Use a simple visual analogy to explain the value of content marketing in a simple, relatable way.
Personal Stories Subtly Tied to Content Marketing Rajesh Patel, Arushi Kukreja LinkedIn Carousel, Short Story Format Authentic storytelling related to content marketing Keep stories personal and relatable while tying them to content marketing principles.
Weekly Content Inspiration, an extract from odd enough magazine. Ragini Verma LinkedIn Carousel Weekly creative inspiration for content strategy ideas Provide insights and ideas relevant to Ragini’s specific content needs.
Weekly Insights:
The Content Marketing Recipe: Ingredients for a Winning Strategy Rajesh Patel LinkedIn Carousel Data-driven recommendations for content spend Offer actionable advice on content strategy optimization for Rajesh, focusing on ROI.
“If You’re in X Industry, Steal This Content Strategy” Rajesh Patel, Arushi Kukreja Industry-Specific Blog Post, Video Tailored content strategies for specific industries Provide ready-to-implement content strategies for targeted industries in various formats (e.g., blogs, social media).
corporate lingo vs. what they want to say:
a fun series of explainers Ragini Verma, Arushi Kukreja post, carousel Humorously breaking down corporate jargon Playful take on decoding corporate buzzwords, making it relatable and engaging for social media.

for Sushanth’s LinkedIn.

Content Title Buyer Persona Content Format Topic Notes
Breaking Down 30 Targeted Companies’ Performance Ads VP, Head of Marketing (Rajesh Patel) Carousel, Video Ad Creatives audit, what’s working, and what’s not.

Hook Review, Variations and Creative Testing. | Analyze ad performance, suggest improvements, and show how Sushanth would handle it. | | Personal Stories Relating to Advertising | VP, Head of Marketing, Marketing Managers | Blog Post, Short Story Format | Learnings, journey, thought leadership in advertising/marketing space | subtle promotion of Sushanth's expertise. | | New Tech and Tools to up their creative game. | Social Media Managers | Video | Ai advances, tools and hacks that will ease process or improve results | how to track efficiently, make operations easy and help take data driven decisions. | | Reacting to the Best Ads & Rating Them (1-10) | Marketing Managers (Arushi Kukreja) | Video | Effective communication in ads, with a rating system. | Fun, engaging content showing analysis of ads and providing ratings for creativity, effectiveness, etc. | | Weekly Ad Inspiration | Social Media Managers (Ragini Verma) | Blog Post, Newsletter | Creative ad inspiration ideas for performance creatives strategy | Regular inspiration for ad content creation, tailored for Ragini’s focus on creativity and social media engagement. | | Steal This Strategy for Performance Marketing | Marketing Managers, VP | Industry-Specific Blog Post, Video | Ad strategies/hacks for specific industries (performance marketing) | Provide actionable ad strategies targeted at specific industries. | | Reacting to Classic Ads & Implementing Them Today | Social Media Managers, VP | Fun Explainer Video, Blog Post | Reacting to old, classic ads and showing their relevance today | Engaging content - reviewing old ads and explaining how they can be adapted for modern performance marketing. | | Eating Advertising for Breakfast | VP, Head of Marketing | Newsletter | Weekly Case Study + Advice and insight for VPs and heads of marketing - Strategy management and people management | Insights on the best practices for performance marketing, focused on higher-level decision-makers (Rajesh). |

for Odd Enough’s LinkedIn.

Content Title Buyer Persona Content Format Topic Notes
Odd Enough Weekly: Industry Insights on CM & CPM CMOs, Marketing Leaders (Rajesh Patel, Arushi Kukreja) Blog Post, Newsletter Detailed industry insights on content marketing and CPM trends Creative, insightful industry analysis with actionable takeaways on content marketing performance and media buying.
5-Minute Lessons for CMOs, VP’s, SMM etc.. CMOs, Heads of Marketing (Rajesh Patel), SMM Carousel Post, Infographic Bite-sized lessons providing high-value content for marketing executives Concise, impactful lessons with top-level marketing insights, designed for busy CMOs in a visually appealing format.
Odd Enough Leaders: Magazine on marketing Industry Insights, with the cover of a CMO, or key stake holder Industry Thought Leaders, CMOs Digital Magazine, Blog Post Highlighting industry leaders’ thoughts on current trends High-quality design with expert perspectives, creating thought leadership content to establish Odd Enough’s authority.
We Stand for Creative Voices (Fair Pay Advocacy) Creatives, Freelancers, Agencies Article, Newsletter Advocating for fair pay and industry-standard rates for creatives Educational content aimed at empowering creatives with knowledge on industry pay standards, helping them demand fair compensation.

for sushanth:

  1. Breaking Down 30 Targeted Companies’ performance ads - carousel, video
  2. reacting to the best ads. eveffective comunication etc. rating them 1-10. carusel, video
  3. personal stories, relating to performace marketing sblty
  4. weekly ad inspiration
  5. steal this ad startgey for pm.
  6. eating performance creatives for breakfast for vp’s, head of marketings -
  7. reacting to old ads that are classics, & how can we implete them today.

Odd Enough

  1. detailed industry insights on cm & cpm - with creative tittle like a odd enough weekly.
  2. 5 min lessons for cmo’s, ceo’s , etc. here we deliver high value information in a well designed carousel posts.
  3. odd enough leaders - a well designed magazine with a great cover & sharing industdy leaders thoughts on the topic.
  4. we stand for creative voices . we share articles & newsletters on what are the industry standard payrates, so that creatives could get a fair pay & demand for the right pay.