| Category | Checklist Item | Check | Assigned to | Notes/Details |
|---|---|---|---|---|
| Content Planning | Identify the person/team responsible for content strategy and planning. | ☐ | ||
| Assign who will conduct user persona research and define target audience. | ☐ | |||
| Confirm the person/team for keyword research and SEO planning. | ☐ | |||
| Allocate tasks for creating the content calendar (topics, deadlines). | ☐ | |||
| Content Creation | Assign writers, designers, or video creators to produce content. | ☐ | ||
| Determine who is responsible for copywriting or scripting. | ☐ | |||
| Assign a team for graphic design, video production, or photography. | ☐ | |||
| Clarify who is responsible for content revisions and edits. | ☐ | |||
| Post-Production | Assign team for video and audio editing (if applicable). | ☐ | ||
| Determine who will handle graphic design post-production (if applicable). | ☐ | |||
| Assign responsibility for final content approval and review. | ☐ | |||
| Content Distribution | Clarify who will manage social media posting or website publication. | ☐ | ||
| Assign team for email marketing or newsletter distribution. | ☐ | |||
| Determine who is responsible for paid ad management (if applicable). | ☐ | |||
| Allocate tasks for content promotion across platforms (social media, SEO, email). | ☐ | |||
| Client Communication | Assign the main point of contact for client communication. | ☐ | ||
| Clarify who will be responsible for sending updates and progress reports. | ☐ | |||
| Analytics & Reporting | Assign responsibility for tracking content performance (Google Analytics, social media insights). | ☐ | ||
| Clarify who will handle compiling and analyzing content metrics. | ☐ | |||
| Assign team for creating performance reports and suggesting optimizations. | ☐ |
| Category | Checklist Item | Check | Effort Level (Low/Med/High) | Assigned to | Notes/Details |
|---|---|---|---|---|---|
| Content Ideation | Brainstorming content topics and creative ideas. | ☐ | |||
| User persona and audience research. | ☐ | ||||
| Keyword research and SEO strategy. | ☐ | ||||
| Content Creation | Writing articles, blog posts, or scripts. | ☐ | |||
| Graphic design (images, infographics). | ☐ | ||||
| Video production (filming, directing). | ☐ | ||||
| Editing (content revisions, copy edits). | ☐ | ||||
| Post-Production | Video/audio editing (trimming, adding effects). | ☐ | |||
| Visual enhancements (graphic overlays, filters). | ☐ | ||||
| Final quality check and proofreading. | ☐ | ||||
| Distribution | Scheduling content for social media posts. | ☐ | |||
| Email marketing (newsletters, promotional emails). | ☐ | ||||
| Paid ad setup and monitoring. | ☐ | ||||
| Client Interaction | Handling client calls and feedback. | ☐ | |||
| Sending progress reports and analytics updates. | ☐ | ||||
| Performance Review | Analyzing content performance metrics. | ☐ | |||
| Reporting and suggesting content improvements. | ☐ |
| Category | Checklist Item | Check | Time Estimate (Hours/Days) | Assigned to | Notes/Details |
|---|---|---|---|---|---|
| Content Planning | Research and content strategy development. | ☐ | |||
| Creating a content calendar and timeline. | ☐ | ||||
| Keyword research and competitive analysis. | ☐ | ||||
| Content Creation | Writing articles, blog posts, or other content. | ☐ | |||
| Creating visual content (graphic design, photography). | ☐ | ||||
| Filming and video production. | ☐ | ||||
| Post-Production | Editing videos and audio files. | ☐ | |||
| Revising and proofing written content. | ☐ | ||||
| Content Distribution | Social media scheduling and posting. | ☐ | |||
| Setting up and distributing email campaigns. | ☐ | ||||
| Configuring and monitoring paid ad campaigns. | ☐ | ||||
| Client Interaction | Preparing reports and client communication. | ☐ | |||
| Client calls and revisions based on feedback. | ☐ | ||||
| Performance Analysis | Tracking content metrics (traffic, engagement). | ☐ | |||
| Creating reports and suggesting optimizations. | ☐ |