| Business Overview |
Understand the client’s business, products, and services. |
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Identify the client's primary goals for content marketing. (Awareness, lead gen, etc.) |
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Clarify the target audience for content marketing efforts. |
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| Current Content Strategy |
Review the client’s existing content strategy (if any). |
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Analyze the types of content they currently produce (blogs, videos, infographics, etc.). |
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Identify which platforms they currently use for content distribution (website, social media). |
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Understand what’s working well and any challenges they are facing in their current strategy. |
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| Content Objectives |
Define specific goals the client wants the content to achieve (engagement, conversions, SEO). |
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Determine key performance indicators (KPIs) they are tracking for content success. |
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Identify whether the client wants to focus on organic or paid content strategies. |
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Clarify content publishing frequency (daily, weekly, monthly). |
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| Target Audience |
Confirm the ideal reader/viewer personas for content targeting. |
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Understand any established user personas the client has. |
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Identify the content types that resonate best with the target audience (educational, entertaining). |
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| Content Types |
Determine the preferred content formats (blogs, case studies, eBooks, videos, etc.). |
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Decide on the mix of long-form vs. short-form content. |
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Balance between educational and promotional content based on client needs. |
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| Content Distribution |
Assess the platforms the client wants to focus on for content distribution (website, social media). |
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Understand the client’s preferences for SEO and paid promotion strategies. |
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Determine if email marketing or newsletters will be part of the distribution strategy. |
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Explore opportunities for content syndication or guest posting. |
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| Competitor Analysis |
Identify key competitors in content marketing. |
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Analyze competitor strengths and weaknesses in content efforts. |
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Determine what differentiates the client’s content from competitors. |
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| Content Creation Resources |
Clarify whether the client has internal content creators or will need external support. |
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Understand if there are internal content approval processes in place. |
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Check if the client has a brand style guide to maintain tone and visual consistency. |
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| Budget & Timeline |
Confirm the estimated budget for content marketing efforts. |
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Determine the timeline for content creation and publication. |
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Identify any upcoming launches or campaigns that require content. |
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| Success Metrics |
Define what success looks like for the client in content marketing (awareness, conversions). |
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Set expectations for results within 3, 6, and 12 months. |
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Clarify if the client is focused more on brand awareness or driving conversions. |
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